I'm a product designer with 12+ years across media strategy and design. My background in strategy shaped how I think about behavior and communication — today I build products that translate operational complexity into experiences people can move through with clarity and confidence.
Values & ways of working
I believe strong product decisions come from close collaboration, early alignment, and honest conversations about tradeoffs. I stay close to engineering, align early with product, and treat every perspective as a design input.
I approach every critique as an opportunity to make the work better and myself sharper. Whether it's absorbing hard feedback, picking up a new tool, or diving into a new domain — I show up ready to grow.
Eight years in advertising taught me how audiences think, behave, and decide. I bring that strategic lens into every product I design — and into the local businesses I consult with, where UX and media strategy have to work as one.
What colleagues say
She transforms complex, ambiguous challenges into elegant, user-centric solutions.
Victoria is a standout Product Designer with a true superpower for user research. What distinguishes her is her growth mindset — she dove head-first into VS Code and AI tools to implement UI improvements directly, boosting our team's momentum and visual consistency. Beyond her craft, she was a culture champion who brought connection and joy to our remote-first environment.
She is the kind of teammate everyone wants in their corner.
What sets Victoria apart is her ability to dig deep into the "why" behind every problem. She led design from quick iterative improvements that made life easier for care teams, to transformational projects that overhauled how coaches logged patient encounters. Patient, humble, and incredibly intentional with everything she takes on.
She works with a lot of heart and strives to understand users vs. making assumptions.
Victoria has an amazing eye for detail and was instrumental in our Figma migration and design system setup. She improved engineering handoffs, conducted clinical and operational user interviews, and was always willing to learn — diving into vibecoding with Copilot to improve our app's front end. I would love to work with her again.
Victoria is a dream for engineers to work with.
Victoria demonstrates deep curiosity — she doesn't just focus on visual appeal, she prioritizes usability and actual user needs. In our group notes writing feature, she designed thoughtful layers that allowed staged implementation, perfectly balancing high-quality UX with development efficiency. She iterates quickly, offers multiple options, and makes the engineering process genuinely better.
Selected work
Case studies across patient experience, provider tooling, and operational systems — where design decisions carry real weight.
